Globally-focused marketing & communications leader offering over 12 years of experience, and an enthusiastic, results-driven approach. Proven ability to increase customer engagement and business visibility through optimized digital campaigns, and relevant, engaging content that “wows” clients.
professional experience
Sparq (ATLANTA, GEORGIA)
Content Marketing Manager
January 2020-present
Implemented the first content marketing strategy at this rapidly growing technology company, which includes thought leadership and social media management.
Engaged in the company’s rebrand by developing new brand messaging, updating our brand strategy, and managing the internal and external launch.
Oversaw the company’s website relaunch, acting as the agency’s POC and strategizing layout, writing copy, and choosing imagery.
Spearheaded our very first webinar series from strategy to implementation, and created campaign materials to market it to current and potential clients, and job candidates.
I manage our editorial calendar and write thought leadership for our SMEs, as well as case studies, sales tools, client newsletters, email campaign copy, and ABM ad campaign copy for our SaaS and enterprise prospects.
I utilize project management skills as the internal point of contact for our company’s nearly 1,000 colleagues, balancing many projects at once for departments including sales and talent acquisition, as well as for our executive team and stakeholders.
I lead our social media marketing efforts from content strategy to execution.
_
sports fields inc. (canton, Georgia)
Marketing & Communications Manager
2009-2012, 2017-2019
Managed marketing plan development and budget creation for the launch of this sports tourism company’s new line of business.
Implemented their first first social media marketing strategies.
Executed all communications for B2B and B2C audiences by writing thought leadership, blog posts, email campaigns, and brochure and website copy.
Acted as the company’s official public relations spokesperson, and handled all components of our NASCAR sponsorships.
Created, deployed, and optimized marketing initiatives for projects with clients including the NFL, MLB, and MLS.
Planned grand openings, client appreciation events and conferences.
Transformed website and social media platforms to better engage customers and promote sales.
Built, implemented, and updated effective SEO strategies.
Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
Developed relationships with industry partners, including tourism boards and convention and visitors’ bureaus.
Managed internal communications by working with executive team to drive promotion of company initiatives, guiding principles, and mission to our employees throughout the United States.
–
thirdperson (London, United Kingdom)
Content Writer
2015-2016
Wrote and edited high-quality content and visually impactful pieces under tight deadlines with a captivating and authentic approach, for large multinational clients in the B2B space.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content; produced original, creative content for blog posts and articles.
Customized brand message to reach and capture target audience interest, while also driving engagement.
–
Rehmann (Saginaw, Michigan)
Senior Regional Marketing Coordinator
2012-2015
Managed the development and execution of three regional marketing plans at this large accounting & consulting firm with annual revenue of nearly $150 million.
Coordinated events, created sales presentations for business development, and wrote social media content.
Acted as a technical writer for Rehmann's flagship magazine, which won "Best Publication" from the Association for Accounting Marketing during my time writing for it.
Established, initiated, and optimized marketing strategies based on company targets, product specifications, market data, and budget factors.
Developed creative sales tools, including presentations, trend reports, and product data sheets.
Assisted internal clients with developing website portals and social media pages to promote businesses.
writing portfolio
Sparq
Blog Posts
Five signs you’re not putting the user first
Five ways to make scrum more developer friendly
Preparing for the starting line-up: Sparq’s junior associate program
AWS well-architected framework: your guide to making better business decisions
Four difficult things to do to push yourself as a leader
How to avoid stalling on your path to app modernization
Case Studies
TechBio company replatforms for revenue growth and lower costs
Rearchitected eCommerce platform increases revenue, stability and speed
Quality assurance engagement leads to on-time deployment for major airline
Global civil engineering company lowers costs by modernizing an aging application
Improving platform performance through automated testing and remediation
Website Copy
-
SPORTS FIELDS INC.
Blog Posts
Another successful year rebuilding fields with Scotts and the Cal Ripken, Sr. Foundation
NASCAR driver Harrison Burton and NASCAR on NBC Analyst Jeff Burton to appear at Sports Force Parks
Part of their world: one mom’s experience raising a child with autism
Press Releases
Sports Force Parks and GLIAC announce multi-year partnership
Sports Force Parks to sponsor NASCAR driver Harrison Burton
Project Profiles
Charlotte Motor Speedway Roval
Website Copy
-
thirdperson
Thought Leadership
Shipshape Spring 2016 (I wrote “Protect what’s precious,” “Are you ready for the new tax year?”, “New weapons in war on tax evasion,” and “Recovering tax on corporate travel expenses.”)
Forget the USP - it’s all about the SSP
-
Best friends animal society
Cat with special needs falls in love with his foster sibling
Dog goes from a diamond in the rough to lighting up an adopter's life
MY TRAVELS
Travel is my biggest source of inspiration. It gives me the opportunity to meet new people, broaden my horizons, and get myself out of my comfort zone.
Australia, Austria, Bahamas, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, India, Ireland, Italy, Japan, Mexico, New Zealand, Norway, Poland, Portugal, Spain, Switzerland, United Kingdom
giving back
Volunteer at Best Friends Animal Society
Regular blood donor at American Red Cross
Education
University of roehampton
MSc Marketing (Summa Cum Laude)
London, United Kingdom
grand valley state university
B.B.A. Marketing
Grand Rapids, Michigan